The Customer Agency:  born to help you think differently about your customers.


Our Experts

Hello, we're TCA!

Here at The Customer Agency, we think about B2B sales and growth a little differently.

We know you're short of time and budgets are tight. That's why we've spent decades perfecting simple, tried-and-tested solutions to ensure you stop wasting time treating the symptoms of your growth problems.

Change does not occur without:

– a solid plan,
– engaged teams, and
– customers that enjoy working with you.

That's why we offer bespoke, tailored plans and the tools and resources to match.

Founded in 2018, The Customer Agency provides a more mindful approach to building long-term customer relationships.

Sarah harnesses her more than 25 years’ experience across leadership and customer-facing roles – and the power of bias-breaking behavioural psychology – to support leaders and teams in elevating their client relationships.

She's a strategic thinker and tenacious problem-solver. Driving growth, connecting clients and customers, and empowering sales teams are just some of the ways Sarah brings value to the incredible clients she partners with.

Sarah enjoys yoga, discovering new local cafes, and spending time in the sun with her family.
A bright, charismatic people-person with an insatiable curiosity for all things human psychology, Jason brings a wealth of knowledge and experience to his role as Co-founder and Coach at TCA.

For over 25 years, Jason has partnered with global companies to shift old, tired sales approaches, supporting individuals and teams to position the customer at the heart of every engagement.
Jess is a strategic designer extraordinaire with a creative approach built on curiosity and innovation.

With varied experience in both agency and client-side roles, Jess is able to deeply understand your challenges and needs, creating innovative, customer-centric design solutions to increase engagement and drive growth.

Jess loves travelling, honing her creative skillset, and checking out the hottest wineries and distilleries.
April believes good copy is the difference between mediocrity and raging success, and she's yet to be proven wrong.

Copywriter and content strategist extraordinare, April  partners with our clients to collaboratively create content that is unforgettable: to engage, educate, inspire, delight, and to call-to-action.

When she's not in the office, April loves reading Zadie Smith, visiting galleries, and hiking mountains.
Sarina’s experience across the partnership and sponsorship spaces sees her perfectly placed to support the delivery of our workshops.

Her wealth of business strategy, client engagement and partnership expertise gained from industries as varied as professional sport, higher education, media and tech means a workshop with Sarina is an impactful learning opportunity, indeed.

When she's not engaging TCA clients, you can find Sarina mentoring women, practicing yoga and pilates, and spending time in the ocean.